The Rise of Influencer Marketing: Effectiveness and Ethics

By Prof. Kedar Dunakhe, IBS Mumbai Hello friends, how many social media accounts do you have? Certainly, more than two. How much time do you spend on your mobile phone? Easily more than three hours per day. Is your mobile phone part of your daily entertainment? Indeed, yes. You are not alone. There are hundreds […]

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Digital Transformation: A Mindset, not a Project

Prof. Chitvan Mehrotra,  IBS, Mumbai. Where haven’t we heard the word digital? It’s in the newspapers, blogs, websites, meetings– in short everywhere. It’s the new buzzword, and more importantly, it is here to stay. But is it a project  with deadlines and a neat finish date? Or is it a shift in mindset, something we […]

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Beyond the CV:  The Internship as Your Ultimate Case Study in Self-Transformation

Dr. Hemant Purandare, Director (Academics), IBS Mumbai A very popular narrative for justifying how a B-School transforms a student into a career professional manager is the fact that life in a B-school is about experiencing the ‘bridge’ between theory and practice. For our students, the summer internship is not just a bridge; it is a […]

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