By Dr Pritee Saxena ( Senior Director & Campus Head, IBS Mumbai)& Dr Priyanka Dhingra (Associate Dean, IBS Mumbai) Consumers in their brand consciousness talk about the value of authenticity and look for brand promise. They admire brands that feel honest, grounded, and human. Messages that reflect everyday lives, real emotions, and cultural nuances earn […]
ContinueBy Prof. Kedar Dunakhe, IBS Mumbai Hello friends, how many social media accounts do you have? Certainly, more than two. How much time do you spend on your mobile phone? Easily more than three hours per day. Is your mobile phone part of your daily entertainment? Indeed, yes. You are not alone. There are hundreds […]
ContinueProf. Chitvan Mehrotra, IBS, Mumbai. Where haven’t we heard the word digital? It’s in the newspapers, blogs, websites, meetings– in short everywhere. It’s the new buzzword, and more importantly, it is here to stay. But is it a project with deadlines and a neat finish date? Or is it a shift in mindset, something we […]
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