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Category: Digital Marketing

By IBS India Blog February 5, 2026

The Rise of Influencer Marketing: Effectiveness and Ethics

By Prof. Kedar Dunakhe, IBS Mumbai Hello friends, how many social media accounts do you have? Certainly, more than two. How much time do you spend on your mobile phone? Easily more than three hours per day. Is your mobile phone part of your daily entertainment? Indeed, yes. You are not alone. There are hundreds […]

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