The Rise of Influencer Marketing: Effectiveness and Ethics

By Prof. Kedar Dunakhe, IBS Mumbai Hello friends, how many social media accounts do you have? Certainly, more than two. How much time do you spend on your mobile phone? Easily more than three hours per day. Is your mobile phone part of your daily entertainment? Indeed, yes. You are not alone. There are hundreds […]

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Digital Transformation: A Mindset, not a Project

Prof. Chitvan Mehrotra,  IBS, Mumbai. Where haven’t we heard the word digital? It’s in the newspapers, blogs, websites, meetings– in short everywhere. It’s the new buzzword, and more importantly, it is here to stay. But is it a project  with deadlines and a neat finish date? Or is it a shift in mindset, something we […]

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