Visual Appeal, Personalisation and Convenience: Why Brands Lean on AI-Generated Content
By Dr Pritee Saxena ( Senior Director & Campus Head, IBS Mumbai)& Dr Priyanka Dhingra (Associate Dean, IBS Mumbai) Consumers in their brand consciousness talk about the value of authenticity and look for brand promise. They admire brands that feel honest, grounded, and human. Messages that reflect everyday lives, real emotions, and cultural nuances earn […]
Continue