Dr Kapil Agarwal, Assistant Professor, Marketing & Strategy, IBS Jaipur Every year, thousands of graduating students across India start their MBA search the same way — they Google “Best B school in India,” scroll through rankings, and pick the most recognizable name they can get into. That’s it. That’s the whole process. However, when the […]
ContinueDr. Pritee Saxena, Senior Director and Campus Head – IBS Mumbai Dr. Priyanka Mathur Dhingra, Associate Dean – SDCC – IBS Mumbai The Dream Is Real. So Is the Confusion. Every year, thousands of students aspire to join leading business schools. They spend months preparing for qualifying exams, researching institutions, participating in information sessions, and […]
ContinueBy Dr Pritee Saxena ( Senior Director & Campus Head, IBS Mumbai)& Dr Priyanka Dhingra (Associate Dean, IBS Mumbai) Consumers in their brand consciousness talk about the value of authenticity and look for brand promise. They admire brands that feel honest, grounded, and human. Messages that reflect everyday lives, real emotions, and cultural nuances earn […]
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